Women's World Cup is days away. Fans are more ready than ever and yet there are many holding their breath as to what impact the Cup will have on the sport this time around. It's now 40 years since title IX and it's high time that this time be different. I believe it can.
Many months ago, as the US Women's National Team was battling for World Cup life against Italy, I was posed a question on Twitter (thanks @Ingridium): Can Twitter save Women's Soccer?
Before I answer, let me say sorry for taking 6 months but I think the timing is certainly right to do so. The answer I think is worth the wait. Twitter and other social media, certainly Facebook, not only can save women's soccer but in fact they must save women's soccer.
If social media can cause a revolution of freedom for entire countries, even entire regions, then a sport which is being played by conservatively 7 million US girls who will likely use social media and will grow up to be women can have a huge impact on the survival of the sport they are playing.
The key is that it's not actually Twitter or Facebook that will save the sport, it's the tweeps, bloggers and status updates that will drive the women's soccer revolution. The fact of the matter is that many don't realize that the fate of the sport is in their hands.